Marketing Analysis 4-page report

Due: Monday 11/14/16 at Noon 

(or sooner if possible)

Assignment-  create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.

1) Define and explain each of the following tools/concepts below.  

·         The strategic planning process

·         S.W.O.T

·         Market Segmenting

·         Target Marketing

·         Product Positioning

·         Offerings: —product, price, and service.

·          

2) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing 

The assignment needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimum of 4 pages in length. This does not include the cover and reference pages.

Turnitin will be used to check for originality