Marketing Analysis

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Gather marketing materials from  Affordable Care Act :Obamacare, how will it affect Kaiser and its enrollees and do an analysis of the effectiveness of the marketing campaign based on target market and marketing mix- product, price, place promotion and evaluation.The marketing campaign can be written materials, web-based marketing or print/media materials. The analysis should be no longer than three pages in length and should include a sample of the marketing media being analyzed.

http://healthreform.kaiserpermanente.org/

    • 13 years ago
    • 15
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