Marketing

question 1. Visit SRIC-BI’s VALs site (http://www.strategicbusinessinsights.com/vals/presurvey.shtml#start). Complete the survey and evaluate the accuracy of the tools results, How accurate is this tool based on your results?

question 2. Wasn't taking this survey fun? I am sure each of you learned a lot about yourselves!
Based on your results, do you think your description will change over time?

question 3. List the three types of memory, and tell how they work together.

question 4. Identify some important characteristics for a product with a well-known brand name. Based on these attributes, generate a list of possible brand-extension or licensing opportunities, as well as some others that would most likely not be accepted by consumers.