Marketing

These is the test ur knowledge

6.1. What is consumer behavior? Why is it important for marketers to understand consumer behavior?

6-2. Explain habitual decision making, limited problem solv- ing, and extended problem solving. What is the role of perceived risk in the decision process?

6-3. Explain the steps in the consumer decision-making process?

6-4. What is perception? Explain the three parts of the per ception process: exposure, attention, and interpretation.

6-5. Describe Maslow's hierarchy of needs as it relates to motivation. How does gamification satisfy some of

these will be only from the case 

You Make the call

6-43, What is the decision facing Electrolux?

6-44. What factors are important in understanding this decision situation?

6-45. What are the alternatives? 

6-46. What decision(s) do you recomme

6-47. What are someways to implementyour recommendation?