Marketing

question 1. What aspects of consumer behavior would interest a financial planner? A university administrator? A graphic arts designer? A social worker in a government agency? A nursing instructor?

Question 2. Why is it important for businesses to learn about their heavy users?

quesstion 3. Why is it important for businesses to learn about their heavy users?

question 4. Why do we say that mindless decision-making can actually be more efficient?

question 5. If people are not always rational decision makers, is it worth the effort to study how these decisions are made?

question 6.  List three types of perceived risk, giving an example of each.