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Loot at the pdf first and answer three question!!!

 

1.
In your own words, describe the challenge that Harley Davidson is presently facing, as described in the WSJ article.
 
 
2.
What beliefs and attitudes do you think young consumers who do not ride motorcycles have about motorcycles?
 
 
3.
What trends in the external marketing environment could Harley Davidson capitalize on to bring more young riders into the market?What advantages does Harley Davidson have as a brand in its pursuit of the younger rider?
 
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Melissa Owens
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