Marketing-7

7-1. What is market fragmentation, and what are its consequences for marketers?

7-2. What is a target marketing strategy?

7-3. What is market segmentation, and why is it an important strategy in today's marketplace?

7.4. List and explain the major demographic characteristics frequently used in segmenting consumer markets.

7-5. Explain the process of consumer psychographic segmentation.

The case You Make the Call

7-24. What is the decision facing Subaru?

7-25. What factors are important in understanding this decision situation?

7-26. What are the alternatives?

7-27. What decision (s) do you recommend?

7-28. What are some ways to implement your recommendation?