marketing
Cclegg00Using the 5 pillars framework, you DO NOT need to use all five (5) individual pillars in your answer, and other supporting evidence to discuss the idea “…that the right stories make people act” (Heath & Heath, 2007, p. 206)[1].
[1] Heath, C. & Heath, D. (2007). Made to stick: Why some ideas survive and others die. New York, NY: Random House.
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