Marketing

Unit I Essay

Using at least your textbook and a minimum of two additional sources, answer the following questions. Your paper should be at

least two pages in length, excluding title and reference pages. Follow APA style guidelines.

 .You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey.

Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:

. Discuss the reasons why your company would want to expand overseas.

. Discuss what your mode of international business would be and how moving abroad will expand sales.

. How will you minimize risks and acquire resources?

. What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?