Marketing

The b2b market (business to business) can have some real differences from the b2c market (business to consumer).

For this week's concept discussion do the following:

1. Describe at least 3 things that characterize the buying behavior of a business or organization. State what type of business or organization you are discussing if you are focusing on some specific organization/company (i.e., you are describing 3 things that characterize your company's b2b buying behavior).
2. Point out how you think business or organizational buying behaviors differ from or perhaps are similar to consumer buying behaviors.

Expectations, as always, are for depth in your discussion of buying behaviors so the class can benefit from each student's insights. Make your post reader-friendly by organizing your post with the question first in bold and then your response to that question.