Marketing

·         Discuss the process of your new product’s development.  Be sure you discuss the four stages of your product life cycle and your plan.

·         Explain what type of product is it (convenience, shopping, specialty, unsought) or, if you are marketing a service, discuss its characteristics.

·         Explain why and how this product suits your company’s business strategy.

·         Discuss how you will ensure that the product is used by early adopters.

·         Develop a branding strategy for your new product.