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Global Marketing Expedition (DUE June 12 by Midnight!):

A) Choose a global fast food restaurant chain (NOT McDonald's) and go on a global internet expedition.

1) List the name of the fast food chain you chose
2) Pick 4-5 countries and find a type of food or beverage for each country that is not on the menu in any of the other countries.
3) List the countries and foods in your reply.

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B) Mattel's "Little People" Toys in America:

Mattel's "Little People" toys in Qatar:

4) Find any product or service (NOT FAST FOOD) that marketers had to make changes to from one culture to another. The "Little People" toys I posted are an example of how this might work. 

Look for any of these changes or adaptations (most products/services do not require all of these changes):

•Labeling
•Packaging
•Materials
•Colors
•Name
•Product Features
•Advertising Themes

Post pictures of the adaptations or changes in your forum reply and explain the differences if they are not obvious! 

    • 11 years ago
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