Marketing

Grading Rubric for both papers

·      Identifies all or most of the key issues presented by the case.  

·      Discussion of issues reflects strong critical thinking and analytical skill.  

·      Discussion/analysis makes all or most of the recommendations called for by the case issues.

·      Recommendations are supported by data from all or most of the relevant case facts and exhibits data.  

·      Data are creatively manipulated and applied.  Discussion and recommendations are presented clearly, logically, and succinctly with no or few grammatical or other errors.  

·      Discussion/analysis reflects strong understanding of principles presented in course readings/materials.  

·      Where relevant, discussion/analysis employs proper APA style.  Length limitations and other form/format requirements (if any) are followed.