Marketing 421/My Favorite Brand

Write a 800-word paper in which you identify why SONY is my favorite brand. In the paper you should do the following:
◾Identify a brand (SONY) about which you are passionate.
◾Explain a minimum of three reasons why you are passionate about this brand.
◾Respond to the following questions:
◦Is the company successful in building loyal customer relationships across different groups?
◦Why or why not?
◾Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors