Marketing

jontha41

Consider an international firm you are familiar with and what the firm needs to be concerned with when entering a foreign market. Specifically, in terms of the chapters you covered this module/week, what do you consider to be the 3 most important "uncontrollable environmental variables" that must be understood in order to succeed when entering a foreign market. Your answer must include:
At least 3 key uncontrollable environmental variables,
A brief definition of the concept,
The page numbers from the text for each cited concept, and
Explain how each may impact the success or failure of commercial global expansion.