Marketing

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Another professor was supposed to have this for my at 6pm, but I'm not sure if they will do it seeing I haven't gotten a response to my message or a an answer to this question. If you are sure you can get this done by midnight tonight 08/31/2014, please let me know!!!!!!

 

 

As a consultant for EduTot, an educational toy company, you have worked with marketing experts in similar industries and concluded that exporting is the best marketing strategy for a company starting in the international arena. Also, based on the amount of unsolicited inquiries you received in the past 5 years, extensive gathering of business media reports, and analysis of political risk reports, you determined the following countries had the greatest potential to accept the product: Spain, Ireland, France, Morocco, and Venezuela.

  1. Your first task is to analyze the environmental factors impacting marketing in each of the countries and report the following information to the vice president:
    • population demographics
    • social and cultural consumption values
    • trade agreements with the United States
    • economic performance measures
    • marketing infrastructure
  2. Create an Excel spreadsheet that addresses the environmental factors impacting marketing each of these countries.
  3. Then, write a 1–2 page paper that explains on your analysis of the information above. Justify your analysis with data and qualified information.
    • 12 years ago
    • 20
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