marketing 3
1. Connect the 5 pillars framework, you DO NOT need to use all five (5) individual pillars in your answer, to either The Butterfly Home or Slow-Food/Sustainability initiative and the following scenario:
“Societies are constantly seeking change –seeking ways to overcome problems both grand and trivial to make lives of individuals and their environment significantly (or at least somewhat) better” (Andreasen, 2006, p. 4)[1].
[1] Andreasen, A. (2006). Social Marketing in the 21St Century. Thousand Oaks, CA: Sage Publications, Inc.
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