Marketing 3

International Expansion Strategy

As you continue to develop your strategy, you begin to think about various implications of culture and customer adaptation from your previous research. Ultimately, cultural acceptance is going to drive whether your product is accepted in this new country.

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the following with your peers:

• Should you consider a possible international strategic alliance to help with product acceptance based on the country’s culture? Why?
• Discuss how an international strategic partner can help your company evaluate all possible and profitable supply chain options for the product.
• Propose a possible partnership to help you introduce the product into this particular country.