Marketing

Poland

Company

Comfy-Bunz, Inc.

Manufacturer of bicycle seats containing a gel for more comfortable riding

Assignment

The president of the company has asked for a feasibility study of marketing the product to a 

specific overseas market, in this case Poland.

Part I

Examine the general information ( Language,Area, Population,Time difference, Monetary unit, Ethic groups, Religions). Examine the critical economic(exchange rate, Trade status, GDP, Inflation Rate, Unemployement, Labor force,Main industries, Impact of financial crisis, Export importance in the country) , political (Chief os State, Head of government, type of government,, Branches-Executive, legislative,judicial, Political parties, type of law that is practiced) and cultural factors (literacy rate, workforce by occupation, Issues, general information on the Polish behavior and customs). Trade factors that could affect the marketing effort. A general overview of the country we are planning to export to. Include the pros and cons of doing business