marketing

Chapter 18 Assignment

Contests and sweepstakes are very common in the entertainment industry. Radio stations have contests almost weekly (some daily); local television morning shows quiz viewers on trivia; even movies offer sweepstakes in conjunction with film previews and premiere nights.

Think of a television program unlikely to have contests or sweepstakes (things like Cops, The View, Scooby Doo). Once you have chosen your program, design a contest or sweepstakes to promote the show or the channel on which it airs. Describe the rationale behind your promotion.