Marketing

3page executive report that analyzes the global market potential for Honda Accord, evaluates the likely effectiveness of a marketing strategy in a global marketplace, and explains how a global market plan aligns with a company's strategic direction.

Conduct a brief study of marketplace needs related to your product. Choose two international markets in addition to your own and look for any variations that may exist in terms of target market segment, customer needs and expectations, and culture.

•Analyze the role of external factors on global marketing decisions. ◦Identify the factors in global markets that need to be considered.

◦Explain how these factors (culture, political climate, economics, and so on) will affect marketing decisions.

◦Explain the international laws that must be considered when marketing globally.

•Evaluate the effectiveness of current marketing strategies and methods in a global marketplace. ◦Explain how current strategies and methods relate to the target demographic. Will the same strategies and methods be effective in different global environments?

◦Compare the use of digital marketing and social media between the international markets you selected and the United States.

•Recommend a new approach to global marketing. ◦Explain how the new approach aligns with the company's strategic direction