Marketing

3 page report that evaluates the marketing mix for Honda Accord and the effectiveness of the marketing communication strategy across the marketing mix. Identify a weak point in the marketing mix.

•Evaluate the marketing mix for the product you selected. ◦Analyze the pricing strategy for the product. How does the pricing align to the company's overall pricing strategy? How does it compare to competitors? Where does it fall in the market—at the high end, as a midrange product, or as the low cost alternative?

◦Analyze the channels of distribution. How does the company move its products to market? How effective are the logistics? Do the channels fit the image of the product you selected? Is the company missing any productive channels? How might the company gain better penetration in existing channels?

◦Analyze the marketing message. How does the company deliver its message to the marketplace? To what extent does the company integrate print, media, and Internet efforts in its marketing? In what manner does the company use social media to support its marketing efforts?

•Evaluate the effectiveness of the company's marketing communications strategy across the marketing mix. ( focus on the strategy for your product.)

•Identify one aspect of the marketing mix that you see as a weakness in terms of the product. Explain why this is a weakness and include specific examples from the company's current marketing activities.