Marketing

3 page executive report that analyzes target market segments, evaluates the effectiveness of a marketing strategy, and recommends an alternative strategy for Honda Accord

•Analyze the target market segments in relation to the product. ◦Identify the market segments (at least 2) you believe would be effective to target for the product.

◦Explain how the product serves the wants and needs of each target segment.

◦Evaluate the growth potential of the product within each target segment.

•Evaluate the effectiveness of the company's current marketing strategy being used within each target segment. ◦Provide examples of how the strategy is and is not effective.

 Based on your analysis, recommend an alternative strategy that would better position the product for each target segment. ◦Explain the types of challenges the company is likely to face in trying to reposition the product and change customers' perceptions of the product.

◦Explain the importance of branding/positioning in an effective marketing strategy.

 •Support your recommendations with marketing theories, models, or principles.