marketing

1.      Retaining our customer base through an excellent customer service program is more economical than trying to recruit new customers.   True___  False____ (check your answer)

2.      When we conduct research as to the demographics of an area, which secondary source might we look to first ________________________________________________________________?

3.      How do we calculate Share of Market? _____________________________________________?

4.      What is meant by ‘the mean’ when conducting research_______________________________

_____________________________________________________________________________?

5.      In 15 words or less, what is meant by having Sufficient Storage __________________________

_____________________________________________________________________________?

6.      With improvements in modern technology just about any style of Questionnaire can be scanned….True_____  False_____  (check your answer)

7.      In 15 words or less describe the advantage of having the SPSS statistical package ____________

_____________________________________________________________________________?

8.      What is meant by Descriptive Statistics _____________________________________________

____________________________________________________________________________?

9.      True____ or False_____   The Median can be computed for all types of data except nominal data? (check your answer)

10.    When reviewing Secondary Data/Information, aside from the fact that it originated from an outside source what is the most significant roadblock precluding our use of the information presented __________________?