Marketing

800-1,000 WORDS 

Your client wants to see new customer segments that might be interested in the new and improved product. For additional information on how to develop a customer profile, visit this Web site. 

http://www.m4bmarketing.com/tips-create-customer-profile/

Develop a brief customer profile for your client. The profile will include the following:

• Choose 2 new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics. For example, if you were selling a coffee brand, you might have Serious Sippers as a customer segment and Dabble Drinkers as a second segment. 
• Identify the primary and secondary markets. 
  • The primary market is often larger than the secondary market. These customers are often the primary users of the product. 
  • The secondary market can include in-between customers who might occasionally use or be interested in the product. 
• Detail the demographics and the psychographics of both segments. 
• Include the basic characteristics of your current and potential customer, such as age, income, education, and geographic locations. 
• Evaluate your customers’ lifestyles, such as hobbies and other interests. 

Reference

Oakes, S. (n.d.). Tips to create a customer profile. Retrieved from the M4B Marketing Web site: http://www.m4bmarketing.com/tips-create-customer-profile/