Marketing

Paragraph 1 – 2-4 sentences SUMMARIZING case.  What is the current situation? + 

Paragraph 2 – 2-4 sentences ANSWERING one (1) of questions posed BELOW.

ü Your written submission should NOT exceed one (1) page.

ü Use standard 8.5" by 11" size, double-spaced, 11- or 12-point font of your choice, and appropriate margins.

ü Include your NAME, TUid, Section #, and “ACTIVITY: Southwest Airlines” at top of the page.  DO NOT create a cover page or use a cover.

ü Work that is incomplete or not submitted in proper form will receive zero (0).