Marketing

Questions:

1.  Can you think of 3 examples of what you consider effective advertising:

            A.

            B.

            C.

2.  Define the major advertising decisions:

            A.  Advertising objectives to include what are some possible objectives

            B.   Advertising is expensive – how do you set the budget           

            C.  Message decisions

1. Media decisions

    

   E.  Evaluation

    

   3.  List the types of media and how they are used.

    

               A.

    

               B.

    

   C.

    

   D.

    

   E.

    

   F.

    

   G.

    

   4.  Is the Super Bowl worth the cost?

    

   5.  What is Public Relations?

    

   6.  What are the major PR tools?

    

   7.  Can you think of any effective PR campaigns that you have seen?