Marketing 12-1

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  • Review the following website:  http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/
  • Answer the following Q: Give an example of a business objective and the related KPI. Explain why defining a KPI is important to a business e-marketing plan. 
  • Your posting is to be 200-300 words in length. Include citations where appropriate.
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