Market Tracking - Discussion

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  • For the television and radio marketing campaign:
    • What is one metric that Digital worldwide can use to measure the success of this marketing campaign?
    • Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
  • For the online marketing campaign:
    • What is one metric that Digital worldwide can use to measure the success of this marketing campaign?
    • Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
    • 9 years ago
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    Prof Tim Wilson
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