Market Segmentation and Consumer Relationship Management

3-5 pages excluding cover, abstract, and reference pages

Research an Atlanta health care facility or organization that has chosen a niche market to target, and address the following:

• Introduce the organization, and identify the overall population it serves.
• Define a niche market and what makes it so. What is the niche market for this facility?
• Explain the segmentation strategy implemented by this organization.
• Explain how the organization adapts its marketing programs to address that target.
• Do you feel that this approach is or has been effective? What tools did you use to make that decision?
• What would you have done differently?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

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