A market researcher believes that brand perception of one of the company's products may vary between
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A market researcher believes that brand perception of one of the company's products may vary between different groups. After interviewing286 persons, the following data was compiled. Can we conclude that brand perception is dependent on age?
Age | Favorable | Unfavorable | Neutral | Total |
18 -30 | 66 | 20 | 20 | 106 |
30 -45 | 47 | 17 | 14 | 78 |
Over45 | 61 | 18 | 23 | 102 |
Total | 174 | 55 | 57 | 286 |
Step 1 of 8 : State the null and alternative hypothesis.
11 years ago
Answer for: A market researcher believes that brand perception of one of the company's products may vary between
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