market plan

Task Type: Individual Project   Deliverable Length: 1,000 words   
Points Possible: 250   Due Date: 2/8/2015 11:59:59 PM  CT

Part 1

Your client is very excited about some of the research that you have already done on repositioning the company’s brand using the 4 Ps of the marketing mix. You have been asked to prepare brief proposal to show your progress on repositioning the brand in the marketing plan using a strengths, weaknesses, opportunities, and threats (SWOT) analysis.

Prepare a brief proposal of 400–500 words that illustrates how a SWOT analysis can help reposition your selected product.

• Perform a SWOT analysis on your company and brand.
• Write a positioning strategy for your brand.

Part 2 (300–400 words)

Add the following 2 sections:

• Executive summary: Write 100–150 words highlighting key points about the plan. It should act as an abstract that explains the current marketplace and customer market to management. It should outline major sections of the plan.
• Global opportunities:Select 1 country where the product could be successful. Explain how your product could be expanded into the global marketplace by writing a narrative of 200–300 words that justifies the following:
  • The country’s current marketplace and competitive environment
  • The country’s economic situation
  • 1 cultural value that matches your home country’s product values
  • 2 demographic characteristics of your proposed target market
  • The recommendation for expanding into the selected global market, or a general statement that outlines the conducted research

Your final marketing plan should include all of the following sections:

• Executive Summary
• Company Overview
• Competition
• Research and Marketing Strategy
• The Marketing Mix
• Product Positioning Strategy
• Customer Profile
• Marketing Communications
• Distribution of the Product
• Global Opportunities

Please submit your assignment.