Market Domain

ASSIGNMENT DUE 5/25/16 AT 5:00 PM (EASTERN STANDARD TIME)

For this assignment, you will be working with a real company or a fictitious one of your own creation that is in a market domain or segment of an industry with which you are familiar. Examples of industries include transportation, healthcare, manufacturing, or the service industry. For this discussion, the proposed market domain is transportation.

Specifically, the following critical elements must be addressed:

• Explain the reason you selected this market domain.
• Describe your research approach and your sources of information.
• What challenges will there be in researching this market domain? 

Guidelines for Submission: Your paper must be submitted as a 1-to 2-pages (not including cover or reference page), Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and APA style