The market of Big 5 sporting goods

Phase 1 – Strategic Opportunity Assessment

Phase 1 strategic opportunity assessment should be written as an executive summary memo to the CEO providing a professional and persuasive topline summary of your strategic assessment.

1. Minimum of 2 pages.
2. All reports should be typed, double-spaced, and in 10pt Arial font.
3. Please limit your margins to 1” for left/right/top/bottom.  
4. Use tables when appropriate.
5. Professional memo format.
6. Sources should be cited as an attachment.

here is what ou are going to write about (Big 5 Sporting Goods) :

The Market:

Category Dynamics

• Identify the key macro-market and category issues/opportunities that have an impact on your corporation.
• Identify relevant consumer market trends.