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Power couples of the business world: The killer brand partnerships that become industry game-changers

http://www.dailymail.co.uk/ushome/strayermanagement/article-3050704/The-power-couples-business-world-killer-brand-partnerships-industry-game-changers.html

1.) Do you agree that when brands partner-up, you (the consumer) are the winner?

2.) Explain why HBO partnered up with Apple to launch HBO Now?

3.) List 5 other brands that have partnered up, and explain if it has been a failure or a success. Back your answer up with sources and explanations.

4.) Explain why major designers and labels like Alexander Wang have partnered up with major department stores.

5.) Explain why a partnership with Uber and Spotify is a ‘win’ for consumers.