Margin of Error in the News

Post a link to a magazine article that references a 'margin of error'.  Summarize how and why the term is used in the news article in a few sentences.  Assess whether the reporter used the term 'margin of error' correctly.

For example:

 (Links to an external site.) http://www.wsj.com/articles/in-uncertain-times-ceos-lose-faith-in-forecasts-1468315801 (Links to an external site.)

In Uncertain Times, CEOs Lose Faith in Forecasts

The Wall Street Journal reports how one particular CEO uses the margin of error. In a quite telling quote:

Mr. Lamneck also spends more time looking backward, comparing past forecasts with what actually happened. He uses that margin of error to assess new data, such as the predicted growth rate for his industry. Sometimes, that means Insight might invest less in, say, hiring salespeople, than a rosy forecast might warrant.

I suspect that either the CEO or the reporter is not using the technical definition of margin of error but rather that the CEO is making a statement about the reliability of forecasts in general.  It would be difficult for a CEO to make time to properly gather a data set of forecasts and appropriately scale the deviation of forecast to actual and then compose a set of data.  They do recognize the challenge of forecasting the future.