Map
phaounFor mega writer ( Points)
1. Create a Perceptual Map of the product space you’re dealing with. Your map should indicate where your client’s product is located and where you see the opportunity.
2. Based upon your analysis and conclusions and perceptual map, design a marketing communication that will achieve (or support) your marketing objective. Your communication might be a 30-second TV (or YouTube) ad.
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10 years ago
6
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