"Many consumer-driven market forces are compelling the industry to build a more customer-centric model. The market forces include the following:

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 "Many consumer-driven market forces are compelling the industry to build a more customer-centric model. The market forces include the following:

 

  • Increasing accessibility of health care information
  • Consumers who are more discerning
  • A healthier and longer living population
  • Advances in technology and biotech that create competition
  • Specialty services that are marketed directly to the consumer

After  (doing some research), what is the most significant force and why?  Please provide a reference.

    • 5 years ago
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