Managing the Marketing Mix for Services - Discussion

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Topic 1: Service Quality

 

Recall the last time you had an unsatisfactory encounter with a service provider. Given the dimensions of service quality, exactly where were the negative gaps between expectations and the actual service. Next, contrast the unsatisfactory experience with a positive one.

 200 words with reference

 

Topic 2: Technology service for your business

 

What would happen if you had a small tablet start-up business and you only had one person on call for service issues? How could you turn a negative product launch into a positive experience using social media? Any ideas?

200 words with reference

 

answer both topices in separate para.

    • 11 years ago
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    phyllis young
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