Managing the Marketing Mix for Services

Winer (2011) suggests an important feature of services is that because they are often distributed by people, their quality may be inconsistent at different points in time. Many services companies are seeking new methods to distinguish themselves from the competition. The Internet and information technology have provided robust, tangible opportunities for such differentiation.

Using the Nord, Paliszkiewicz and Koohang article in the readings and one additional source from the KU Library, write a persuasive essay on how organizations in the tax services industry can rethink their social strategy to gain competitive advantage.

Your essay should make use of explanation to demonstrate that one proposal is more reasonable than another idea. A persuasive essay tries to convince a reader to accept a definite point of view. Your paper should be 3 pages (not including title or reference sheet) of content and include in-text citations for references.