Managing Global Challenges

Assignment 1: Discussion—Culture in Business

When operating globally, companies need to evaluate political and economic factors. One other important analysis needs to be conducted: cultural similarities and differences between the home country and the host country.

Using Argosy University’s online library resources, review the literature related to cultural differences in terms of their impact on companies doing business internationally.

Then, do the following:

• Identify one such company and then review its Web sites in 2–4 different markets to see how the firm presents its products and/or services. For example, you can look at the Web sites of McDonald’s, IKEA, and Google in the US, France, India, Russia, and Brazil.
• Based on the visual appearance of these Web sites, and the relevant literature (related to cultural differences in particular), explain how these sites are different from country to country.

Beginning Wednesday, March 9, 2016, post your responses to the appropriateDiscussion Area. Through Sunday, March 13, 2016, comment on at least two of your peers’ responses.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

• Read your peers’ answers.
• Provide substantive comments by
• contributing new, relevant information from course readings, Web sites, or other sources;
• building on the remarks or questions of others; or
• sharing practical examples of key concepts from your professional or personal experiences
• Respond to feedback on your posting and provide feedback to other students on their ideas.
• Make sure your writing
• is clear, concise, and organized;
• demonstrates ethical scholarship in accurate representation and attribution of sources; and
• displays accurate spelling, grammar, and punctuation.

• When operating globally, companies need to evaluate political and economic factors. One other important analysis needs to be conducted: cultural similarities and differences between the home country and the host country.

  Using Argosy University’s online library resources, review the literature related to cultural differences in terms of their impact on companies doing business internationally.

  Then, do the following:

  • Identify one such company and then review its Web sites in 2–4 different markets to see how the firm presents its products and/or services. For example, you can look at the Web sites of McDonald’s, IKEA, and Google in the US, France, India, Russia, and Brazil.
  • Based on the visual appearance of these Web sites, and the relevant literature (related to cultural differences in particular), explain how these sites are different from country to country.

Grading Criteria