MANAGERIAL MARKETING CALCULATIONS CASE

Complete: Case 9A (Middlehurst House)

In this case, management is presented with several decision options.  For this assignment, you are required to provide a two to three single-spaced written memo evaluating options and providing recommendations.  The written memo should be properly formatted according to APA guidelines and demonstrate research and critical thinking skills. Evaluations and recommendations should be supported by at least four scholarly sources that are properly formatted in APA form with an reference page also..

In Question 1, evaluate each decision separately in full detail including calculations, as necessary.  The evaluation should be included as part of the memo discussion, not a separate component.  Evaluations can be included as appendices, exhibits or figures; however must be properly referenced within the written content.

In Question 2, prepare a comprehensive business memo addressing each decision and your recommendation.  The memo should be properly formatted as a business memo and formatted according to APA guidelines.

An example of a properly formatted business memo can be found at this link http://owl.english.purdue.edu/owl/resource/590/04/.  

THIS ASSIGNMENT SHOULD:

• Demonstrate graduate level work including appropriate research and critical thinking skills.
• Be presented as a business memo (not a question/answer format).
• Incorporate case questions into the overall analysis.
• Follow APA formatting guidelines including title page, reference page and in-text citations.
• Consists of two to three single-spaced pages of content.
• Provide at least four scholarly sources, 

THIS ASSIGNMENT IS DUE TODAY 7/13/2015 by 8 pm....10 HOURS FROM NOW THE SOONER THE BETTER NO LATER....NO PLAIGIARISM...

THE LINK TO THE CASE IS PROVIDED BELOW