MANAGERIAL ECONOMICS AND GLOBALIZATIONS

ECO: MANAGERIAL ECONOMICS AND GLOBALIZATIONS
DISCUSSION 1 (A & B)
"Monopolies" Please respond to the following:

A)

E-activity: Use the Internet to research a firm that operates as a

monopoly. Identify its price-setting strategies.
Imagine this company acting as a monopoly was to have a new competitor arrive in
the marketplace. Assess how the monopoly would likely change its pricing strategy
to compensate for the new competition.

B)

From the e-Activity:

Speculate how the monopolist could be more efficient in the long-run considering
new competition has entered the marketplace.

DISCUSION 2 (A & B)
"Oligopoly" Please respond to the following:

A)

E-Activity: Use the Internet to research the automotive industry, which

acts as an oligopoly. Collect data for a competitive analysis for two or three
companies in this oligopolistic industry.
Assess the marketing and pricing strategies, for example rebates, to determine the
goal(s) of the marketing and pricing strategies for one of the companies you
researched. Make one recommendation for changes that the company should make
to better maximize profits.

B)

The Internet has made shopping for airline tickets efficient for the consumer.
As a result, the industry overall is price sensitive. Suggest how the airlines can
maximize profits while avoiding price wars.