A Managerial Approach to Marketing DB 1

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Course Objectives

Recognize situations that present potential legal and ethical issues and develop solutions for those issues.

Discuss the opportunities provided by technology for businesses.

Apply critical thinking skills to analyze business situations.

Construct a strategic marketing plan.

Interpret the challenges a company faces in developing new products in today's global economy.

Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.

Assess the major influences in current consumer and organizational buying decisions.

Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.

Analyze marketing decision support systems and their impact upon marketing management systems.

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Review the Terminal Course Objectives, accessed by clicking on the “Course Information” tab at the top of your screen, scrolling down to the “Course Objectives” and then selecting View class objectives. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.