management paper

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Answer TWO of the three forum questions, listed below :
 
1. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Ch 5
 
2. Describe the different market-segmenting strategies companies pursue and why. Ch. 5
 
3. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?
250 words, APA format, 2 references
    • 10 years ago
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