The Management of Luxury

·         Research paper:   4 top leading luxury brands in Paris –Category:BAGS

1.       Hermes

2.       Louis Vuitton

3.       Chanel

4.       Fendi

INTRODUCTION:

 -A brief introduction to each brand of the 4 brands.

 -Why are they the 4 leading brands in Paris?

-This paper will illustrate.

BODY:

1.       Analyze these 4 leaders by discipline: SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for each discipline

2.       RANK your four leaders in order of effectiveness in each discipline with detailed explanations as to your ranking decisions.