Management information system case study

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CASE STUDY QUESTIONS
1. Use the value chain and competitive forces 
 models to evaluate the impact of the Internet on 
book publishers and book retail stores such as 
B&N.
2. How are B&N and the book  publishers changing 
their business models to deal with the Internet 
and e-book technology?
3. Will B&N’s new strategy be successful? Explain 
your answer.
4. Is there anything else B&N and the book 
 publishers should be doing to stimulate more 
 business?
  • 12 years ago
  • 15
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    case_study_barnes_and_noble.doc

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    b_and_n_case_study.docx

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