Management hw

Read Case 7, Amazon: One E-Store to Rule Them All, Pages 448-449.

Answer Case Analysis Questions 1, 2, and 3 on Page 449.  Assignment Length = 2 to 3 pages, double spaced.

1) Discussion - In what ways does Bezos's decisions to develop and deliver the Kindle, Kindle Fire, and Fire TV lines show systematic and intuitive thinking?

2) Discussion - How do you describe the competitive risk in Amazon's environment as other retailers, including Walmart, strenghten their online offerings?

3) Problem Solving - Amazon is continuously looking for new markets to exploit.  As CEO Jeff Bezos addresses the strategic opportunity of streaming video, he calls on you for advice on gaining more customers from the younger generations.  Amazon's prescence and technology are well established, but Bezos sees a lot of untapped potential in this market.  But what decision error and traps might cause him to make the wrong decisions regarding Amazon's future moves in this regard, and why?  What can he do to avoid these mistakes?