management and administration of health care systems W3A2 (1)

Marketing Plan Creation

This week, you will outline a marketing plan for the proposed program. The purpose of the marketing plan is to raise awareness about the proposed program and educate and motivate the public to utilize the proposed services or adopt healthy behaviors. The marketing plan should identify the goals of the proposed program and summarize the strategies that will be used to accomplish the stated goals.

Click here to review sample marketing plans.

Using the sample marketing plans as guides, create a marketing plan that includes:

• The following headers:
• Introduction and Goals
• Target Audience Profile
• Communication Objectives and Strategies
• Evaluation Plan
• Strategy recommendations for marketing the proposed program to your target audience.

Your marketing plan can be in an outline form. A detailed work plan with a timeline for completion is not required for this assignment.

Please cite your sources in your work and provide references for the citations in APA format.

One and a half page requirement PLEASE