Management in Action: Norwegian Air Shuttle Aspires to Become the Cheapest Global Airline

Norwegian Air Worksheet

Provide a 150- to 200-word response for each of the following. Include references where appropriate.

1. Explain the biggest challenges Norwegian Air experienced in trying to expand its airline across the globe.

1. Identify examples of ethnocentric, polycentric, or geocentric attitudes in this case.  Explain why your selected examples illustrate these attitudes.

1. Explain cultural differences that are likely to arise between Norwegian employees working in Denmark and Sweden, and Thailand.  How might these differences affect interpersonal interactions, and what can the company do to reduce any unintended conflict from these differences?  Refer to Table 4.3.

1. Evalute the most important lessons to be learned about global management in this case.